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GROWING FOUNDERS

The Curriculum

A complete K–12-ready entrepreneurship curriculum for middle and high school classrooms. Two project-based tracks, fourteen units, and a real student venture at the end of each.


Middle School Track
Grades 6–8 · 6 units · ~12 weeks
High School Track
Grades 9–12 · 8 units · semester or full year
Pedagogy
Project-based, lean-startup methodology
Standards
Common Core literacy & math, state CTE, NSEE
Teacher Prep
6-week online cohort + ongoing coaching
Prepared for educators and school leaders
growingfounders.org

Why this curriculum exists

Entrepreneurship is the most efficient way to teach durable, real-world skills — problem-solving, financial literacy, communication, resilience, and self-direction — through work that feels meaningful to students. When students design a product, talk to customers, and pitch a business, they're learning math, writing, economics, and design at the same time. They're also learning that their ideas matter.

Most teachers want to teach this. Few have the training, the materials, or the time to build it from scratch. The Growing Founders curriculum gives any teacher — from any subject background — a turnkey, classroom-ready program backed by training, coaching, and a national community of educators.

How the curriculum is structured

Two distinct tracks, both project-based, both ending in something a student can show. The middle school track focuses on building the entrepreneurial mindset and ends with a pitch. The high school track culminates in students launching a real micro-business with real customers and real revenue.

The lean-startup methodology, adapted for school

Standards alignment

Both tracks are mapped to Common Core literacy and math standards, the National Standards for Entrepreneurship Education (NSEE), and most state CTE business education frameworks. A state-specific alignment crosswalk is available as part of school partnerships.

Middle School Track: The Entrepreneurial Mindset

Grades 6–8 · 6 units · ~12 weeks

This track gives students their first real exposure to entrepreneurship — not as a career, but as a way of seeing the world. By the end, every student has worked an idea from notice-a-problem to deliver-a-pitch.

UNIT 01

What Is an Entrepreneur?

Explore what entrepreneurs do, the mindset they share, and what makes a business different from a hobby. Students study real founders from a range of industries and backgrounds.

Outcomes: Identify entrepreneurial traits, research a founder, write a personal "what problems do I notice?" inventory.
UNIT 02

Spotting Problems & Generating Ideas

Great businesses start with real problems. Students practice noticing problems in their own school, home, and community, then learn structured idea generation.

Outcomes: Keep a problem journal for two weeks, run a brainstorming session, evaluate ideas against simple criteria (impact, feasibility, interest).
UNIT 03

Know Your Customer

An introduction to empathy interviews, customer surveys, and the idea that the customer, not the founder, decides what's valuable.

Outcomes: Conduct 5 customer interviews, build a basic customer profile, revise an idea based on real feedback.
UNIT 04

Build Something

Prototyping at a middle school level: paper sketches, mockups, role-play, and sample products. Students make their idea tangible.

Outcomes: Create a prototype, test it with 3+ peers, document feedback in a simple log.
UNIT 05

Money 101

Pricing, costs, profit, and the basics of a simple budget. Students figure out what it would actually take to make and sell their idea.

Outcomes: Calculate cost per unit, set a price, build a one-page budget for a sample venture.
UNIT 06

Pitch Day (Capstone)

Capstone unit: students prepare and deliver a 3-minute pitch to a panel of peers, teachers, or community judges.

Outcomes: Build a 5-slide pitch deck, rehearse, deliver the pitch, respond to live Q&A.

High School Track: Launch a Real Venture

Grades 9–12 · 8 units · semester or full year

The high school track is rigorous and culminates in a real launch. Students don't just write a business plan — they run a business. The track works as a semester elective, a full-year course, or a multi-year CTE pathway.

UNIT 01

Foundations of Entrepreneurship

The history, types, and economic role of entrepreneurship. Sole proprietorships, partnerships, LLCs, and nonprofits — and when each one fits.

Outcomes: Case study analysis, ecosystem mapping, choosing an appropriate entity type for a sample business.
UNIT 02

Market Research & Validation

Going beyond "would you buy this?" Students learn structured customer discovery, survey design, competitive analysis, and how to read public market data.

Outcomes: Conduct 15 validated customer interviews, build a competitive landscape map, write a problem–solution fit memo.
UNIT 03

Business Models

The Business Model Canvas, revenue streams, unit economics, and the difference between an idea and a business.

Outcomes: Complete a Business Model Canvas, analyze revenue stream options, identify the single riskiest assumption to test next.
UNIT 04

Financial Literacy & Accounting

Reading and building a P&L, the difference between cash flow and profit, break-even analysis, and personal finance fundamentals.

Outcomes: Build a 12-month projected P&L, calculate break-even, produce a personal vs. business finance comparison.
MID-SEMESTER EVENT

🦈 Shark Tank Pitch Session

Students present their business concepts to a panel of real entrepreneurs, business leaders, and community judges. This mid-point checkpoint pushes students to sharpen their ideas before the final stretch.

Outcomes: 3-minute pitch delivered to a live panel, Q&A with judges, written feedback received, business plan revised based on input.
UNIT 05

Marketing & Sales

Brand fundamentals, positioning, content and social marketing, and a hands-on intro to selling and customer service.

Outcomes: Develop a brand identity, build a content calendar, run a live sales activity (school market, online drop, service launch).
UNIT 06

Legal & Operations

Contracts, intellectual property, regulations, and how to actually run a small business day-to-day.

Outcomes: Complete a basic trademark/copyright assessment, write a one-page operating procedure, build a risk register.
UNIT 07

Funding the Business

Bootstrapping, loans, grants, crowdfunding, angels, and venture capital. When each makes sense, and when none of them do.

Outcomes: Build a funding decision framework, deliver a mock pitch to a "lender," draft a complete crowdfunding campaign.
UNIT 08

Launch & Iterate (Capstone)

Students launch a real micro-business, generate revenue, serve real customers, and report back on what they learned.

Outcomes: Launch a live business, complete first customer transactions, present a capstone reflection at a public demo day.
END-OF-YEAR EVENT

🎉 Community Showcase

Students present their completed ventures to an audience of friends, family, teachers, and community members. A celebration of what they built and a moment to share their entrepreneurial journey with the people who matter most.

Outcomes: Polished presentation delivered to a live audience, business displayed or demonstrated, personal reflection shared on lessons learned throughout the year.

What teachers receive

Every teacher who completes the 6-week cohort gets the full materials package, plus ongoing access to coaching and our community of certified educators.

Complete Curriculum

Lesson plans for every unit, slide decks, student handouts, project rubrics, and assessments — all editable in Google Docs / Slides format.

6-Week Teacher Cohort

Live weekly workshops, walk-throughs of each unit, and dedicated time to adapt the curriculum to your classroom context.

1:1 Coaching

Monthly office hours with a coach who has taught the curriculum themselves. Bring your hardest classroom problems.

Teacher Community

A private community of certified teachers sharing lessons, student work, and answers to "has anyone tried this?"

Professional Development Hours & Certification

A recognized Growing Founders certification plus professional development hours your district can apply toward renewal requirements.

Student Showcase Support

Templates and judging rubrics for Shark Tank pitch session, the option to enter our national student showcase.

For schools and districts

Virtual teacher training, an unlimited curriculum license for your school or district, implementation support, and end-of-year outcome reporting designed for boards, parents, and funders. Contact us for a tailored proposal.

Get in touch

Web: growingfounders.org
Email: hello@growingfounders.org

Growing Founders — Real-world business skills, K–12 ready.